Marie Telepneff

SUMMARY • Expertise in content creation, digital communication, website management, project management and product marketing • Strategic and tactical execution of integrated campaigns for complex technologies, leveraging social media, editorial, demand generation, analytics, metrics and budget management CAREER FOCUS • Asset Creation • Integrated Digital and Social Media Marketing Programs • Website Management, including front-end HTML and CSS • Metric Analysis and Reporting • Budget Management and Cost Controls ACHIEVEMENT HIGHLIGHTS • Delivered effective demand generation programs utilizing webinars, blogs, on-line surveys, social media, SEO/Google Analytics for AspenTech, EMC and Bentley Systems • Rewrote and redesigned corporate website for Aspen Technology, consolidating 90 process simulation software products • Received American Advertising Award for excellence in the development of corporate branding and identification for ABB subsidiary • Managed international customer reference programs and user meetings, routinely achieving 15-20% annual membership growth