Profile

MTelepneff
Member
Member since ‎Jul 19, 2021
  • solutions
    0
  • Replies
    6
  • Upvotes Given
    0
  • Upvotes Received
    2
  • Ideas
    0

about

Please sign in to the Community or get HubSpot free to view user profiles

Following

    Friends list is empty

Marie Telepneff

SUMMARY • Expertise in content creation, digital communication, website management, project management and product marketing • Strategic and tactical execution of integrated campaigns for complex technologies, leveraging social media, editorial, demand generation, analytics, metrics and budget management CAREER FOCUS • Asset Creation • Integrated Digital and Social Media Marketing Programs • Website Management, including front-end HTML and CSS • Metric Analysis and Reporting • Budget Management and Cost Controls ACHIEVEMENT HIGHLIGHTS • Delivered effective demand generation programs utilizing webinars, blogs, on-line surveys, social media, SEO/Google Analytics for AspenTech, EMC and Bentley Systems • Rewrote and redesigned corporate website for Aspen Technology, consolidating 90 process simulation software products • Received American Advertising Award for excellence in the development of corporate branding and identification for ABB subsidiary • Managed international customer reference programs and user meetings, routinely achieving 15-20% annual membership growth

Activity

JorieMunroe on July 11, 2021
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
100 upvotes
445 Replies
Member
July 20, 2021
Primarily LinkedIn via the LI Campaign Manager integrated with our HubSpot Website
JorieMunroe on July 11, 2021
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
124 upvotes
393 Replies
Member
July 20, 2021
Understand Your Reader And Understand Your Audience You really shouldn’t sit down to write copy unless you first intimately understand your reade...read more
JorieMunroe on July 11, 2021
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
170 upvotes
394 Replies
Member
July 20, 2021
A weak CTA, such as "Learn More" or "Contact Us" when the market does not know the brand or the product. Therefore, education must work with curiosit...read more
JorieMunroe on July 11, 2021
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
142 upvotes
564 Replies
Member
July 20, 2021
In the B2B software market, both users and technology software providers serving those users are seeking peer opinion, analyst metrics, use case deta...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
157 upvotes
585 Replies
Member
July 20, 2021
I would say, at least in the software market, every 6 months and sometimes consider additional buyer persona criteria based on a new product being in...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
156 upvotes
1090 Replies
Member
July 19, 2021
Due to numerous acquisitions, our contact database is undergoing a major overhaul and cleaning. This has been considered the pre-requisite to our ini...read more
Bookmark content for quick access to your most helpful threads.
Everyone has to start somewhere! Why not kick-start your journey by telling us a bit more about your interests.

Following

Connecting with fellow members is one of the best ways to get the most out of your experience. Here are some folks to get you started:
Community Badges

My Groups

Find your people by joining Groups based on shared interests. Check out some of our current faves, and feel free to
  • badge
    Content Marketing

    A place for content marketers to share ideas, learn, network, and be inspired.

  • badge
    Social Media

    A place for social media professionals to share ideas, learn, network, and be inspired.

  • badge
    HubFans

    A spot for HubSpot fans to connect and grow.