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atelierisabel
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Member since ‎Jul 19, 2021
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Isabel Balagat

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kara_susvilla on July 11, 2021
Which metrics matter most to your business?
To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and read more
Reply Discussion
107 upvotes
667 Replies
atelierisabel
Participant
July 24, 2021
We are currently building awareness for our donation campaign through social media. The metrics that are most relevant to us are reach, impressions, ...read more
Champion on July 12, 2021
The Impact of Topic Clusters on SEO [Research Paper]
Consider this: How have search engines evolved? They’ve come a long way over the past decade. But today Google reigns supreme, processing millions of search requests per minute . That’s a lot of people looking for information and answ read more
Reply Blog Strategy How-To
183 upvotes
135 Replies
atelierisabel
Participant
July 19, 2021
I love how the topic cluster framework methodology is backed by research. More B2B content creators should know about this method, as I've seen amazi...read more
kara_susvilla on July 11, 2021
Write a working title for your next blog post
A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l read more
Reply Discussion
384 upvotes
3200 Replies
atelierisabel
Participant
July 19, 2021
What is Text-2-Donate and how does it work? The benefits of Text-2-Donate Uncovering the impact of Text-2-Donate How Text-2-Donate impacts kids an...read more
kara_susvilla on July 11, 2021
What's your creative process?
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more
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254 upvotes
2210 Replies
atelierisabel
Participant
July 19, 2021
One thing that I do is create mind maps. This helps uncover other possibly related topics that I can further look into to develop an idea.
kara_susvilla on July 11, 2021
What's your business's most effective promotion channel?
A successful content strategy should include a promotional plan that doesn't just share your content but strategically shares content with the people who will benefit most from it. Keeping this in mind, what's your business's most effective promoti read more
Reply Discussion
113 upvotes
805 Replies
atelierisabel
Participant
July 19, 2021
I'm involved with a non-profit organization called Kids Up Front and we've found that the highest engagements are on Instagram and Facebook.
kara_susvilla on July 11, 2021
Improving your content creation process
Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with). Before you create read more
Reply Discussion
1184 upvotes
4033 Replies
atelierisabel
Participant
July 19, 2021
For me it's meeting with my collaborators every 2 weeks to review if we are on track and to ensure we have the next set of content ready for the foll...read more
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