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CStansall
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Member since ‎Jul 14, 2021
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Charmaine Stansall

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
CStansall
Member
August 13, 2021
Example of marketing automation: 1. sending an email to someone who has given them their info for a discount code 2. after they have used that dis...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
CStansall
Member
August 13, 2021
A/B tetsing for a few weeks to a month because it is a montly newletter, and I would try to improve the email body copy, design, image, CTA, or signa...read more
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
CStansall
Member
August 13, 2021
Click through rate, so we know how to get our contacts to follow through on our desired goal and CTA
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
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110 upvotes
473 Replies
CStansall
Member
August 09, 2021
Frequency depends on the segment of contacts. Let each segment know what they expect to receive and how often.
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
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180 upvotes
621 Replies
CStansall
Member
August 09, 2021
Awareness: email with educational content Consideration: email with offer to download free workbooks/samples Delight: email congratulating custome...read more
Champion on July 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
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245 upvotes
1010 Replies
CStansall
Member
August 05, 2021
First and last name, email address, location, stage in buyer's journey, buyer persona
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