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AChristopoulo
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Member since ‎Jul 14, 2021
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Alex Christopoulos

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JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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178 upvotes
741 Replies
AChristopoulo
Member
July 21, 2021
A compelling blog post consists of quality information related to your business goals and marketing strategy. Therefore, sharing stories, developing ...read more
JorieMunroe on July 11, 2021
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
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141 upvotes
534 Replies
AChristopoulo
Member
July 21, 2021
Most marketing campaigns start with content development and strategy. Therefore, we typically begin this process by writing out the process and conte...read more
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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205 upvotes
806 Replies
AChristopoulo
Member
July 21, 2021
I believe that our Buyer Personas should be updated on an annual basis - therefore, allowing us to reasses and reorganize based on the various change...read more
JorieMunroe on July 11, 2021
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
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206 upvotes
1604 Replies
AChristopoulo
Member
July 21, 2021
Our company has over 17,000 contacts in our database - whereas we look to do regular maintence/clean up by reviewing the mailing list, looking for bo...read more
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
538 Replies
AChristopoulo
Member
July 14, 2021
1.) Review overall layout of landing page and ensure clear & concise messaging 2.) Explain your offer 3.) Explain what benefits your offer pr...read more
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