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CSq
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Member since ‎Jul 14, 2021
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Caterina Squarcia

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Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
Reply Discussion
82 upvotes
366 Replies
CSq
Participant
July 25, 2021
I would conduct multiple A/B testing, one per email characteristic I want to change. It is important to change one thing at a time because otherwis...read more
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
CSq
Participant
July 14, 2021
I feel like there is no optimal frequency: it might be useful to ask the desired frequency to the receiver at the moment of opting-in, but being care...read more
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
Reply Discussion
242 upvotes
1078 Replies
CSq
Participant
July 14, 2021
Strong subject line with different but relevant preview text that initiates the discourse of the email. Once the email in opened, it should include ...read more
Champion on July 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
Reply Discussion
245 upvotes
1010 Replies
CSq
Participant
July 14, 2021
As part of a B2B company selling a service, I would segment my email audience according to job title and, within that, according to company sector.
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
Reply Discussion
180 upvotes
621 Replies
CSq
Participant
July 14, 2021
Example: B2B Service - Awareness stage email: thanks for subscribing, types of email contents that will be sent, places where to find contents (ex. ...read more
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