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MBouwmeester
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May Bouwmeester

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Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
MBouwmeester
Member
August 17, 2021
We want to improve our click-through rate
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
MBouwmeester
Member
August 17, 2021
To ensure that all of your e-mails have a similair design, so that customers recognize who is sending them the e-mail. Furthermore, the goal of the e...read more
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
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110 upvotes
473 Replies
MBouwmeester
Member
August 17, 2021
The frequency of sending e-mails should be based on the goal of your e-mail campaign. For example, in my opinion, a newsletter should be sent once a ...read more
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
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180 upvotes
621 Replies
MBouwmeester
Member
August 11, 2021
1. Awareness - this e-mail will help the customer realize that they are looking for something or they have a problem (f.e. a new phone case needed fo...read more
Champion on July 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
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245 upvotes
1010 Replies
MBouwmeester
Member
August 10, 2021
To segment our emails, we collect data about product preferences, previous sales, interests, and more. Via this way, we segment our customers into sp...read more
JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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130 upvotes
615 Replies
MBouwmeester
Member
July 21, 2021
Most of the social media platforms, a new addition to this is TikTok.
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