The primary goal of website personalization is to enhance the user experience by addressing customers’ needs and desires before they mention them. Have you ever walked into your favorite coffee shop only to find your cup-a-joe already waiting for yo read more

Here are some of my favorite ways to keep a HubSpot account clean: Folders Folder systems can help you and the rest of your team inventory the existing assets in your HubSpot account and make note of the assets you still need to create. By read more

Website data, or traffic data, show you trends in your visitors' browsing behavior. In HubSpot, this type of data is found in various analytics tools and report types. Which reports do you find yourself going back through month-to-month? Which read more

The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more