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mcaceres
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JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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mcaceres
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July 12, 2021
it’s wise to revisit personas at least once a year especially after big changes to check that they still match with your target customer
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