A very effective tactic is to personalize emails based on a need you've deduced through either tracking or previous interactions. For example, write...read more
As for specific companies, Funko does a great job by offering you 10% off for your email in a simple but visually pleasing pop-up form with a subtle ...read more
While this can be overdone and can put off potential subscribers, I always find a cleverly and conversationally written question or placeholder text ...read more
Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer...read more