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MWilson2
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Member since ‎Jul 12, 2021
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Marissa Wilson

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JorieMunroe on July 11, 2021
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
153 upvotes
322 Replies
Member
June 28, 2022
It should be eye-catching. Keep it simple and clear. The form should contain minimum boxes to fill and a BOLD CTA button.
JorieMunroe on July 11, 2021
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
127 upvotes
477 Replies
Participant
June 28, 2022
In the B2B space: helping your readers find the answer to a problem they are currently facing or a a goal they are trying to achieve.
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
135 upvotes
927 Replies
Participant
June 28, 2022
In my view it depends on your business. Our buying cycle is very long; I think it makes more sense to clean yearly.
JorieMunroe on July 11, 2021
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
122 upvotes
422 Replies
Participant
June 28, 2022
Hi Jack, I have used the following in the past: FYxxQx-Market-MainTopic-Subtopic-Asset. The FYxxQxx would need to indicate when the campaign started/...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
137 upvotes
507 Replies
Member
June 28, 2022
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