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ABurke3
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Member since ‎Jul 9, 2021
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kara_susvilla on June 09, 2021
Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t read more
26 upvotes
86 Replies
Member
July 09, 2021
1) Identify who you are looking to target and where they are in their buyers journey 2) Identify their values, needs and goals as a segment 3) Impl...read more
kara_susvilla on June 09, 2021
Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how read more
37 upvotes
115 Replies
Member
July 09, 2021
You need to make sure that the personalization you're adding is of value to the person. Making them feel tailored to and taken care of is important o...read more
kara_susvilla on June 09, 2021
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
52 upvotes
144 Replies
Member
July 09, 2021
Know where your target is in their buyer's journey and seek to tailor your efforts to meet their needs and goals.
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