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MLamothe
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Member since ‎Jul 6, 2021
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Marta Lamothe

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MLamothe on July 19, 2021
HS Certification exam preparation event not working
Hello! I signed up for the Hubspot certification exam preparation but the link is not working. It was supposed to happen today 19 of July at 11:00 but the link it shows this: I would like to join.
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0 upvote
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JorieMunroe on July 11, 2021
Which marketing metrics do you track and report on?
As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance read more
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4 upvotes
31 Replies
MLamothe
Member
July 15, 2021
For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel.
JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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194 upvotes
492 Replies
MLamothe
Member
July 14, 2021
Make it personal, friendly and short.
JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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130 upvotes
616 Replies
MLamothe
Member
July 14, 2021
Primarily Facebook and LinkedIn to set ourselves as a referent in the market. Also we use Twitter and Instagram to show more the human side of the co...read more
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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205 upvotes
807 Replies
MLamothe
Member
July 14, 2021
I think you should check, and if needed, update your buyer personas every time there is an important upgrade on the company. Big projects releases, c...read more
JorieMunroe on July 11, 2021
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
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141 upvotes
534 Replies
MLamothe
Member
July 14, 2021
To be very organized, set up your goals and keep track of each of the tasks, which ones are done, which ones are missing. Reporting on the results an...read more
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