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OBodley
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Member since ‎Jun 27, 2021
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Olivia Bodley

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kara_susvilla on June 09, 2021
Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t read more
26 upvotes
84 Replies
Member
June 27, 2021
I would identify the areas of my webpage that can be adjusted based on country, device type, referral.
kara_susvilla on June 09, 2021
When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci read more
30 upvotes
94 Replies
Member
June 27, 2021
The benefit of segmenting by contact list is that you can more easily create a buyer persona for that contact list, which can be used to personalize ...read more
kara_susvilla on June 09, 2021
Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how read more
37 upvotes
114 Replies
Member
June 27, 2021
In order to implement personalization, you would need to create a form of engagement or contact form so that customers can provide their own persona...read more
kara_susvilla on June 09, 2021
A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a we read more
43 upvotes
139 Replies
Member
June 27, 2021
In my opinion, I think that Target's website has a positive user experience for a few reasons. First, they don't overcrowd each webpage with too much...read more
kara_susvilla on June 09, 2021
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
52 upvotes
143 Replies
Member
June 27, 2021
I would advise that they keep the aspects of contextual marketing small at first, so that they don't overwhelm or confuse their user. They should mak...read more
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