Activity
Email address
Company name
Company size
Location
Job title
Buying role
I primarily use them to nurture leads after they've downloaded something from the site
Keep it short but sweet. Use personalization. A/B test.
LinkedIn is great for our B2B clients!
When they have downloaded something from our site or have filled out our contact us form and match our target vertical/ persona
I've seen great examples of lead nurturing from e-commerce sites like Chewy

Everyone has to start somewhere! Why not kick-start your journey by telling us a bit more about your interests.
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Everyone has to start somewhere! Why not kick-start your journey by telling us a bit more about your interests.