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CPage513
Member | Diamond Partner
Member since ‎Jun 22, 2021
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Champion on July 11, 2021
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
218 upvotes
791 Replies
Member | Diamond Partner
February 10, 2022
Email address Company name Company size Location Job title Buying role
JorieMunroe on July 11, 2021
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
167 upvotes
386 Replies
Member | Diamond Partner
August 11, 2021
I primarily use them to nurture leads after they've downloaded something from the site
JorieMunroe on July 11, 2021
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
154 upvotes
367 Replies
Member | Diamond Partner
August 03, 2021
Keep it short but sweet. Use personalization. A/B test.
JorieMunroe on July 11, 2021
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
101 upvotes
457 Replies
Member | Diamond Partner
August 03, 2021
LinkedIn is great for our B2B clients!
Champion on July 11, 2021
Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Conside read more
72 upvotes
177 Replies
Member | Diamond Partner
July 30, 2021
When they have downloaded something from our site or have filled out our contact us form and match our target vertical/ persona
Champion on July 11, 2021
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that read more
104 upvotes
257 Replies
Member | Diamond Partner
July 30, 2021
I've seen great examples of lead nurturing from e-commerce sites like Chewy
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