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Amy Vara

I have marketed IT solutions for companies ranging from high transaction sales models to enterprise software companies with a long marketing and sales cycle. I thrive on using metrics to define, develop, and implement marketing programs that contribute to the pipeline, but also embrace the creativity it takes to develop a campaign that connects with the buyer. I excel at analyzing marketing program trends, identifying insights to customer needs, and launching successful marketing initiatives to achieve corporate goals. I’m highly versatile; quick to master new technologies, roles, responsibilities and environments. My reputation for integrity, problem solving abilities, work ethic, and analytical skills is well-known in the Houston technology community. Specialties: Demand Generation | Content Marketing | Online Advertising | Email Lead Nurturing | Event Management | B2B Marketing | High Tech Marketing | Performance Metrics | Team Leadership | Marketing Communications | Partner Marketing | Marketing Operations | Social Media | Copy Writing/Editing


JorieMunroe en Julio 11, 2021
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need Leer más
128 Me gusta
571 Respuestas
Abril 03, 2022
Our customers are mostly on Twitter, with some execs on LinkedIn, so we concentrate on these platforms.
JorieMunroe en Julio 11, 2021
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau Leer más
187 Me gusta
473 Respuestas
Abril 03, 2022
Clear subject lines and preview text to let the reader know what to expect if they open the email. Anything too gimmicky, and the reader may feel tri...Leer más
JorieMunroe en Julio 11, 2021
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to Leer más
223 Me gusta
482 Respuestas
Abril 03, 2022
I've used a workflow to nurture people who sign up for free trials. If the company is a target account, the workflow branches to send those leads ema...Leer más
JorieMunroe en Julio 11, 2021
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w Leer más
177 Me gusta
516 Respuestas
Abril 03, 2022
I like Get Started for free trials.
JorieMunroe en Julio 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak Leer más
201 Me gusta
1501 Respuestas
Abril 03, 2022
Companies should consider the age of a contact before deleting it so that recent programs can be accurately reported. If you delete all the bad recor...Leer más
AVara en Diciembre 07, 2021
It's very hard to report on the various sources when the value in the field is an internal value rather than the original text. I can't create lists based on all the possible internal values, and I can't even quickly do reporting on an export becaus Leer más
8 Me gusta
3 Respuestas
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