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MUgwuja
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Member since ‎Jun 10, 2021
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Moses C. Ugwuja

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Champion on July 11, 2021
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
65 upvotes
229 Replies
Contributor
July 04, 2022
If I were asked to send out an experiment, I would use the A/B testing method that was mentioned in the course! Then I would use that data and cross-...read more
Champion on July 11, 2021
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
86 upvotes
278 Replies
Member
July 02, 2022
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Champion on July 11, 2021
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
71 upvotes
284 Replies
Member
July 01, 2022
Simple design and use hierarchy.
Champion on July 11, 2021
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
88 upvotes
291 Replies
Member
July 01, 2022
No matter how beneficial the value you're trying to communicate is, if it is not received by a willing audience it can be a waste of time. So the fre...read more
Champion on July 11, 2021
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
134 upvotes
372 Replies
Member
July 02, 2022
Awareness stage includes Blog posts,webinars,videos, Social media.
Champion on July 11, 2021
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
191 upvotes
601 Replies
Member
July 06, 2022
Contact properties: full name, age, e-mail, home adress, phone number, employment status.
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