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carolinechang
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Member since ‎May 18, 2021
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JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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153 upvotes
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tkordowski
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July 01, 2022
One landing page = one topic
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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138 upvotes
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Inalin
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June 30, 2022
For orientation: 1-2 times a year max, and quality over quantity is my recommendation. Whenever you gain new insights or powerful information that im...read more
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