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LBourland
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Member since ‎May 6, 2021
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Laura Bourland

Professional Digital Content Marketer with 10+ years experience. Focus in omnichannel marketing strategy and automation to drive sustainable and measurable growth. Successfully builds and implements content strategy, lead generation, email marketing, thought leadership, social media, PR, and SEO.

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LBourland
Contributor
September 30, 2021
Reply to HubSpot Score - Increase Lead Scoring Filter Maximum
Also hitting this snag with a 2 year old product. We've been very thorough and are now stuck with no option but to go back to the drawing board on ho...read more
LBourland
Contributor
July 14, 2021
Reply to Which marketing metrics do you track and report on?
Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed ...read more
LBourland
Contributor
July 14, 2021
Reply to Examples of Lead Nurturing Workflows
We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable g...read more
LBourland
Contributor
July 13, 2021
Reply to Components of an Optimized Email
Test, test, and test some more. Never stop improving!
LBourland
Contributor
July 13, 2021
Reply to What social channels are you currently using?
LinkedIn and Twitter.
LBourland
Contributor
July 13, 2021
Reply to How do you keep your campaign assets organized?
Create campaign templates and outline all assets/resources needed.
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