LBourland

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Laura Bourland

Professional Digital Content Marketer with 10+ years experience. Focus in omnichannel marketing strategy and automation to drive sustainable and measurable growth. Successfully builds and implements content strategy, lead generation, email marketing, thought leadership, social media, PR, and SEO.

Activity

laurabrown on May 09, 2019

HubSpot Score - Increase Lead Scoring Filter Maximum

I think it would be extremely helpful and beneficial to increase the maximum limit of scoring property filters, or to have no limit at all. Our sales team and new business development team members are trying to track which of our clients and prospec read more

Reply Idea Account Settings

116 upvotes

32 Replies

LBourland

Contributor

September 30, 2021

Also hitting this snag with a 2 year old product. We've been very thorough and are now stuck with no option but to go back to the drawing board on ho...read more

JorieMunroe on July 11, 2021

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance read more

Reply Discussion

4 upvotes

31 Replies

LBourland

Contributor

July 14, 2021

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed ...read more

JorieMunroe on July 11, 2021

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more

Reply Discussion

208 upvotes

453 Replies

LBourland

Contributor

July 14, 2021

We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable g...read more

JorieMunroe on July 11, 2021

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more

Reply Discussion

179 upvotes

451 Replies

LBourland

Contributor

July 13, 2021

Test, test, and test some more. Never stop improving!

JorieMunroe on July 11, 2021

What social channels are you currently using?

As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more

Reply Discussion

119 upvotes

553 Replies

LBourland

Contributor

July 13, 2021

LinkedIn and Twitter.

JorieMunroe on July 11, 2021

How do you keep your campaign assets organized?

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more

Reply Discussion

141 upvotes

533 Replies

LBourland

Contributor

July 13, 2021

Create campaign templates and outline all assets/resources needed.

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