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LBourland
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Member since ‎May 6, 2021
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Laura Bourland

Professional Digital Content Marketer with 10+ years experience. Focus in omnichannel marketing strategy and automation to drive sustainable and measurable growth. Successfully builds and implements content strategy, lead generation, email marketing, thought leadership, social media, PR, and SEO.

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Contributor
September 30, 2021
Also hitting this snag with a 2 year old product. We've been very thorough and are now stuck with no option but to go back to the drawing board on ho...read more
Contributor
July 14, 2021
Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed ...read more
Contributor
July 14, 2021
We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable g...read more
Contributor
July 13, 2021
Test, test, and test some more. Never stop improving!
Contributor
July 13, 2021
LinkedIn and Twitter.
Contributor
July 13, 2021
Create campaign templates and outline all assets/resources needed.
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