Over 25 years of performance-based marketing experience as a strategic planner and tactical manager, both in full-service agency and client-side environments, within verticals that include healthcare, insurance, hospitality, and technology. Proven B2B and B2C multimedia expertise utilizing integrated content marketing, SEO, SEM, digital display, video/DRTV, social media, email, direct mail, and PR. Proudly putting my passions to work as a consultant for innovative, mission-driven clients.