Lori Wildman

Seasoned B2B (professional services, SaaS, technology) and B2C (healthcare) marketing operations professional with a passion for integrated lifecycle marketing, customer experience, and strategy to build and lead cross-functional growth initiatives for a successful customer journey that results in increased ROI. Expertise: • Marketing team leadership • Marketing strategy • Full-funnel integrated marketing • Lifecycle marketing • Marketing and sales alignment • Cross-functional growth initiatives • Corporate branding • Project management • Content development • Web development, design, and implementation, including HTML and CSS • Demand Generation, ABM, Inbound and Outbound marketing • Corporate communications • Expert copywriting skills • Budgeting • Event planning/marketing and trade shows • Client Relationship Management (CRM): Salesforce, HubSpot, proprietary • Content Management (CMS): WordPress, MODx, Sitefinity, Joomla, proprietary • Marketing automation: HubSpot, Pardot • Social media: HubSpot, Hootsuite, Buffer, Pardot • Analytics: Google Analytics/Search Console, Kickfire, LivePerson, Social Media Analytics • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords (PPC), Moz, SEMRush • Email: MailChimp, Constant Contact • Design: Adobe Creative Cloud, Prezi, Slideshare, Canva, Picmonkey • Event Management: Cvent, Zoom, GoToWebinar • Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, SharePoint, Teams), Smartsheet, Google Workspace (Docs, Sheets)