bsorden

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Bobby Sorden

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Champion on July 11, 2021

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more

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168 upvotes

563 Replies

BTerrio

Participant

May 17, 2022 16:44

A high performance email clearly states and explains why this email directly affects the person reading it and how it can better a part of their life...read more

Champion on July 11, 2021

What does email look like through the buyer's journey?

Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more

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117 upvotes

319 Replies

TGMorris

Member

May 17, 2022 10:57

In the awareness stage email, we need to engage with the customer's curiosity and reward it with knowledge that leads to consideration - in the delig...read more

Champion on July 11, 2021

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more

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172 upvotes

520 Replies

DMondal

Member

May 18, 2022 00:46

Besides name, phone no I need the information of their website, location, their burning problem with their online business etc.

JorieMunroe on July 11, 2021

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance read more

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4 upvotes

31 Replies

Beau_W

Participant

July 27, 2021 10:51

We look at the basics - sessions, revenue, etc. - monthly. But since we just launched a new site < a year ago, we're looking at traffic sources ...read more

JorieMunroe on July 11, 2021

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more

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132 upvotes

279 Replies

RCarey2

Participant

May 17, 2022 12:02

I am begiining to build work flows and sequences to automate the Deal Nurture process. We occasionally have deals that are stalled or pushed and the ...read more

JorieMunroe on July 11, 2021

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more

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125 upvotes

255 Replies

JNielsen4

Participant

May 14, 2022 14:57

I utilize the five elements of journalism for email campaigns. Who, What, Why, Where, & When. Two paragraphs, max, and make it look visually appe...read more

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