bsorden

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Bobby Sorden

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bsorden

Participant

July 19, 2021

Reply to In your opinion, what's a successful layout for a high-performing email?

Successful marketing email is clear, concise and to the point. The info is personalized, the CTA is above the fold and the copy is relevant to the re...read more

bsorden

Participant

July 19, 2021

Reply to What does email look like through the buyer's journey?

With our product, an email journey would be to educate the customer about our product and the benefits. Give the customers choices, and provide a gre...read more

bsorden

Participant

July 16, 2021

Reply to What contact information is important for your business to capture?

Our business collects makes and models of vehicles which is great for segmenting emails.

bsorden

Participant

July 16, 2021

Reply to Which marketing metrics do you track and report on?

We use marketing email comparison metrics to see which emails are performing better in CTR.

bsorden

Participant

July 16, 2021

Reply to Examples of Lead Nurturing Workflows

We use workflows to reengage our customers who entered our quote flow but didn't purchase a policy.

bsorden

Participant

July 15, 2021

Reply to Components of an Optimized Email

We use personlization in our emails. I would also like to start sending interactive emails. (Kinectic) Custoemrs can hover over an image to get more ...read more

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