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pkiermeier
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Member since ‎Mar 22, 2021
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Petra Kiermeier

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JorieMunroe on July 11, 2021
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
106 upvotes
491 Replies
Member
September 17, 2021
LinkedIn, XING, Twitter, Facebook, YouTube
JorieMunroe on July 11, 2021
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
163 upvotes
395 Replies
Member
September 17, 2021
Personalization is important, but if the subject line itself is not engaging, people will not even open the email. So, taking an effort in phrasing ...read more
JorieMunroe on July 11, 2021
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
144 upvotes
432 Replies
Member
September 17, 2021
Talk to an expert, Read now, Get started, Let's talk, Get a demo, Join now, Partner with us, See all xyz
JorieMunroe on July 11, 2021
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
140 upvotes
531 Replies
Member
September 17, 2021
Well, first of all, based on our overall strategy, we align on the topic, the purpose, the budget, the timeline and goals, the markets we want to add...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
172 upvotes
1222 Replies
Member
September 17, 2021
Currently, we audit it internally every month as we're still connected with a legacy CRM system and are in the middle of bringing over the full data ...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
176 upvotes
648 Replies
Member
September 17, 2021
From the perspective of our B2B market (SaaS enterprise software), I would say a full audit should happen at least twice a year (quarterly would be b...read more
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