MLitwa

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Mark Litwa

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MLitwa

Participant

July 15, 2021

Reply to Which marketing metrics do you track and report on?

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

MLitwa

Participant

July 14, 2021

Reply to What social channels are you currently using?

We primarily use LinkedIn for our social media, but also use Facebook and Twitter to extend our reach.

MLitwa

Participant

July 14, 2021

Reply to Examples of Lead Nurturing Workflows

We use workflows to remind users to download their free whitepaper for those that don't click on our landing page.

MLitwa

Participant

July 14, 2021

Reply to Components of an Optimized Email

One of the the keys to optimizing emails is by having a clean contact database. This can include removing contacts who have unsubscribed, duplicates...read more

MLitwa

Participant

July 13, 2021

Reply to What social channels are you currently using?

Our primary channel is LinkedIn since we are in the B2B space, but we also use Facebook, Twitter, and Instagram to extend our reach.

MLitwa

Participant

July 13, 2021

Reply to Pitfalls to Avoid When Creating Landing Pages

I always liked 'Thank You' Landing Pages that offer additional free content. While that may not qualify as a CTA, it does give the impression that y...read more

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