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GMurrell
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Member since ‎Jan 12, 2021
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Grace Clausen

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Champion on July 11, 2021
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
110 upvotes
473 Replies
Participant
February 03, 2022
We actually based our email send cadence on our website activity. We noticed that weekends were very poor times for engagement, and on Tuesdays and T...read more
Champion on July 11, 2021
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
239 upvotes
1064 Replies
Participant
February 03, 2022
Goal (internal for your marketing team) Define an eye-catching subject and preview text (we love starting with questions!) Personalize the greetin...read more
Champion on July 11, 2021
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
180 upvotes
621 Replies
Participant
February 03, 2022
Awareness stage email share a general piece of information on sales or the construction industry Consideration stage email address some specifi...read more
Champion on July 11, 2021
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
245 upvotes
1010 Replies
Participant
February 03, 2022
one of the most important pieces we collect is the products that our customers (home improvement contractors) sell
Ina on November 17, 2020
Our marketing team would like to have the Playbook option. It would be great to have Playbooks available at least for viewing at the company level, not only for Sales Enterprise users. Yes, to create and edit/publish it could remain at the Enterpris read more
15 upvotes
3 Replies
Participant
October 25, 2021
Yes! Would love to be able to download and export a completed playbook from a contact!
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