Kate Haas

Over the past 10 years, I’ve implemented annual marketing plans – defining buyer personas, customer journey maps and conversion paths - that delivered thousands of qualified leads and seven-figure revenues for B2B SaaS platforms. With an innate curiosity for customer interaction and buying behaviors, I’ve orchestrated email marketing programs that stimulated average order values and revenues for global e-commerce retailers. The Dowry is a wedding gift registry and marketplace that connects couples with exceptional artisans to enrich their homes with a sense of originality. We create curated environments for wedding guests to select handcrafted home decor for purchase - ultimately, fulfilling the couple’s aesthetic for their home. We search for and select artisans whose unique work defies big-box retailers and belongs on the tables, shelves, and rooms of every home.