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AparnaPrasad
HubSpot Employee
HubSpot Employee
Member since ‎Feb 7, 2020
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Aparna Prasad

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AparnaPrasad on August 04, 2022
[Live] New Adjusted Open Rates
What is it? We are launching a new metric called Adjusted Open Rates (AOR). AOR is a version of the existing Open Rate that reports on the % of human opens (also known as reliable opens ) within the population of emails that discounts e read more
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4 upvotes
1 Reply
AparnaPrasad on August 03, 2022
[Now Live] LinkedIn Ad Conversion Events
What is it? Ad conversion events are now available for LinkedIn. You will now be able to sync lifecycle stage changes, (as you are able to today for Google and Facebook), for LinkedIn as well. Why does it matter? Sending your first-p read more
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4 upvotes
2 Replies
AparnaPrasad on July 18, 2022
[Now Live] Simple eCommerce Recommendations for Product Module
What is it? You will have the option to dynamically pull products into your marketing emails via the product module. These 4 new pre-defined filters provide a simple way to show the products that matter most to your prospects and customers. read more
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2 upvotes
0 Reply
AparnaPrasad on June 29, 2022
[Now Live] Notifications for Processed and Uploaded Lists
What is it? You can now get notified via email or in-app when a list you created is done processing and ready to be used. Why does it matter? With this update, you no longer have to check back to see if a list you created is done read more
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2 upvotes
0 Reply
AparnaPrasad on June 23, 2022
[Automated Rollout] Responsive Ad Creation for Google Ad Campaigns
What is it? Google ad campaign creation now only creates responsive ads. More on how responsive ads work can be found here . Why does it matter? On June 30, 2022 Google will be deprecating the ability to create or edit expanded text read more
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1 upvote
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AparnaPrasad on June 23, 2022
2 Campaigns Improvements: "Create asset" link & Auto-select Campaign
What is it? We are constantly improving the asset management capabilities within our Campaigns app to enable our customers to increase productivity when creating successful campaigns . We have worked on two features that ena read more
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3 upvotes
0 Reply
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