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Don Rua

Check out my professional bio at For a 360 degree view of working with me, scroll to the recommendation section, you can find over 25 recommendations from all perspectives, managers, direct reports, customers, partners, and colleagues.


AparnaPrasad on April 20, 2022
What is it? Note: This data is only available for some industries. More industries will be available once there is enough data to provide an industry health score. Email Health is a way for a customer to gauge if they are suc read more
1 Reply
Top Contributor
February 14, 2024
Where do we change the industry used for industry benchmark? CTR seems very high in HS, 2-3X, compared to a number of email-focused lists more
donrua on November 17, 2023
Please help us understand and resolve an internal debate about how best to track various attributes of assets. Say for example, that you want to track the performance of blog posts assets across multiple dimensions. I've heard advice to create a c read more
8 Replies
Top Contributor
December 19, 2023
Unfortunately, I don't see a way to analyze the blog posts via that method, by revenues generated, contacts that ended up in active deals, etc. Also, more
kara_susvilla on July 11, 2021
Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with). Before you create read more
3877 Replies
Top Contributor
December 14, 2023
I use Excel for content calendar, but for organizing the work I love ClickUp. I started with Trello about 7 years ago at a Fortune 500, then went to more
kara_susvilla on July 11, 2021
Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more
4944 Replies
Top Contributor
December 14, 2023
Brand: Admiral, The Visitor Relationship Management (VRM) Company Admiral offers a SaaS marketing automation platform for online media more
kara_susvilla on July 11, 2021
To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and read more
643 Replies
Top Contributor
December 14, 2023
MQL's from an Inbound/Organic source. Our team is all about MQLs, MQLs, MQLs, and what delivered them. Time on page, visits, engagement, all that more
donrua on December 06, 2023
I often clean and validate contact data in HS by exporting a list created with the contacts in question, running through a validation service, then importing the updated email status, etc. When I do this, I'm asked by HS, required, to choose a GDPR read more
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Top Contributor
December 08, 2023
I'm not sure how this gets the emails exported, validated by my tools of choice, then imported back in, without the necessity to create split lists more
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