Tammy Duggan-Herd, Ph.D. is a psychology researcher turned marketer and HubSpot fan girl. She is currently the Principal Inbound Strategist for the HubSpot Academy, driving adoption of the Inbound Methodology and Flywheel across the organization, their partner network, and the business community at large. After attaining her Ph.D. in Applied Social Psychology, Tammy gravitated towards digital marketing because of its data driven approach. She began her marketing career at the HubSpot Partner Agency, Campaign Creators. As the Director of Marketing, Tammy produced a 400% increase in organic traffic and 575% increase in leads, shifting the main source of new business to inbound lead generation, and took the agency from Gold to Diamond HubSpot Partner status. Tammy is also the leader of the San Diego Central HubSpot User Group and a HubSpot certified trainer with a passion for helping others maximize their utilization of the platform.