Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. She teaches classes in digital marketing and integrated marketing communication at the undergraduate and graduate levels. Most recently, Jacqueline designed an innovative Masters in Digital Marketing and Design that will prepare students for a high-tech, data driven marketplace. Jacqueline is a graduate of the University of Illinois at Urbana-Champaign and Northwestern University; and a proud HubSpot Inbound Marketer.