Member since ‎Oct 9, 2019
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Jacqueline Babb

Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. She teaches classes in digital marketing and integrated marketing communication at the undergraduate and graduate levels. Most recently, Jacqueline designed an innovative Masters in Digital Marketing and Design that will prepare students for a high-tech, data driven marketplace. Jacqueline is a graduate of the University of Illinois at Urbana-Champaign and Northwestern University; and a proud HubSpot Inbound Marketer.


jacquelinebabb on May 08, 2020
Hello everyone---I hope that you're doing well. Each summer, my MBA class does an in-person ethnography as a part of their marketing course. This summer, social distancing likely prevents students from taking part in live ethnography. I would like read more
jacquelinebabb on March 15, 2020
Hello, everyone. I thought that it might be helpful to share some marketing accountability activities that you can use for your students who are remote learning. Please feel free to share yours in this thread. We are in this together!
jgueron on March 11, 2020
Hi everybody! We've created this post to answer questions, post resources, and spur discussion on how to keep intructional continuity if your institution mandates or encourages remote teaching. We're happy to answer any questions you have a read more
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March 12, 2020
Hi everyone! My campus just announced remote learning effective end of day today. Have any of your universities given guidance on their expectations more
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