I joined Roambee after earning my MBA when it was a 25-person start-up, and I was its 2nd marketer. I build its demand generation program from the ground, up, helped to also grow its 5- member marketing team, and achieved 50% growth year over year. I then led Formlabs' demand and lead gen efforts for all of North America, as well as inbound organic and paid growth. I have a track record of consistently making business cases to back up my marketing decisions, and I bring a standard method for growing organic leads, top-, middle- and bottom-of-funnel activities, creating the lead gen strategy and collaborating with content and design. I am an expert in Hubspot, Marketo, Pardot and Salesforce (Marketing Cloud and CRM), and have worked extensively in Adwords and Google Analytics.