Hey there! I’m Mary Barba, HubSpot Academy’s revenue operations (RevOps) professor. Welcome to the Data Management & Reporting Study Group! One of the best ways to learnData Management & Reporting is by implementi 続きを読む

One of the most common questions marketers ask when getting started on attribution reporting is which model they should use? The answer depends on the goals of your team and the supporting analysis that’s expected of you. The important thing t 続きを読む

When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting 続きを読む

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st 続きを読む