When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more

One of the best ways to learn inbound is by implementing strategies and sharing ideas with other professionals, just like you. That’s why we’re so excited to create this community of inbound professionals to learn and grow better together! To get read more

By setting goals and putting numbers to those goals, you'll be able to figure out whether your SEO efforts are actually paying off. Many businesses will simply say, "We want to rank #1 for this keyword," but that isn't quite enough. Keepin read more

One of the best ways to learn SEO is by implementing strategies and sharing ideas with other SEOers, just like you. That’s why we’re so excited to create this community of SEOers to learn and grow better together! To get started, say hello and in read more