Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements: Characters Conflict Resolution Choose one of your favorite brands, and tell their business's story by answering th read more

The most effective content marketers are ones who are curious and continuously look for opportunities to grow. Keeping this in mind, what's one question you have to either get started with blogging or to improve your current efforts? If yo read more

When writing a guest blog post, generally you’ll have the opportunity to write a short author bio about yourself. Think of it as your personal elevator pitch. An elevator pitch is a 30-second memorable description of what you do and/or what you sel read more

A working title is something to "work" off of as you begin to write your post. Start here to narrow your topic down and focus on one angle. A broad term, like “social media,” could breed multiple blog post ideas like “top social media channels for l read more

A blog can be an effective marketing (and sales) channel that helps increase your business's visibility online. Keeping this in mind, we'd love to hear your thoughts on what an effective blog looks like. Please reply to this post and answer t read more