In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau Lire la suite

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to Lire la suite

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful b Lire la suite

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w Lire la suite

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary Lire la suite

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak Lire la suite