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JohnAceti
Member | Platinum Partner
Member since ‎Aug 17, 2021
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John Aceti

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JorieMunroe on July 11, 2021
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
136 upvotes
657 Replies
Member | Platinum Partner
August 27, 2021
LinkedIn and Twitter are the channels we use most frequently, as they fit best with our target personas and goals from our social pages. But, we also...read more
JorieMunroe on July 11, 2021
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
194 upvotes
496 Replies
Member | Platinum Partner
August 27, 2021
Highly effective emails have copy that is clean, concise and easy to read. While not fully conversational, your emails shouldn't try to do to much or...read more
JorieMunroe on July 11, 2021
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
194 upvotes
605 Replies
Member | Platinum Partner
August 26, 2021
I really enjoy CTAs that make sense with the offer itself, which sounds simple but it's surprising to see how many generic/bad fit CTAs there are. If...read more
JorieMunroe on July 11, 2021
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
219 upvotes
541 Replies
Member | Platinum Partner
August 26, 2021
Make sure your page is not just optimized for all platforms, but be sure that your copy, form, etc is all catered to the target audience. It's a good...read more
JorieMunroe on July 11, 2021
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
178 upvotes
742 Replies
Member | Platinum Partner
August 26, 2021
The level of value added by the blog, how applicable it is to the reader (which is why it's so important to tailor blog content to personas and journ...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
230 upvotes
1788 Replies
Member | Platinum Partner
August 25, 2021
Full audits/reviews are quarterly, but there's an element of constant oversight to ensure there aren't duplicates, old/dead contacts, etc.
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