Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. Choosing the right content management system and web host, opting for a template, refining your content, and selecting the best la read more

Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in the read more

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more

We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more