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VKarunaratne
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Member since ‎Jun 9, 2022
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Vihanga Karunaratne

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
VKarunaratne
Contributor
June 21, 2022
Sending emails in regular and a timely manner.
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
Reply Discussion
82 upvotes
366 Replies
VKarunaratne
Contributor
June 21, 2022
A/B testing method.
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
Reply Discussion
104 upvotes
448 Replies
VKarunaratne
Contributor
June 21, 2022
CTR
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
VKarunaratne
Contributor
June 21, 2022
Relevant and short as 41-50 words that ease reading to the customer with a clear CTA.
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
VKarunaratne
Contributor
June 21, 2022
frequency can be set to the expectations of the sender's target. Also, it should not bring a negative impact on the receiver.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
Reply Discussion
241 upvotes
1076 Replies
VKarunaratne
Contributor
June 21, 2022
A good strength email should have a character score between 41-50 and the body of the email content must be relevant to the topic. Also, a clear CTA ...read more
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