Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more

One of the best ways to learn social media marketing is by implementing strategies and sharing ideas with other social media practitioners, just like you. That’s why we’re so excited to create this community of social media marketers to learn and read more