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beckm
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Beck Moreno

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JorieMunroe on July 11, 2021
Examples of Lead Nurturing Workflows
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
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228 upvotes
513 Replies
beckm
Participant
August 10, 2021
Up-selling and cross-selling.
JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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193 upvotes
491 Replies
beckm
Participant
August 10, 2021
Use preview text to create intrigue and drive opens. Don't skip testing - especially CTAs and cross-device.
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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184 upvotes
547 Replies
beckm
Participant
August 10, 2021
"Speak to an advisor today"
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
537 Replies
beckm
Participant
August 10, 2021
Lack of clear offer. Too much fluffy language, not enough punch and impact. Also getting into the features and benefits too early. Users can onl...read more
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