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MStrickland
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Mackenzie Strickland

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Champion on July 11, 2021
Which social media channel is most important to your business?
Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel read more
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103 upvotes
427 Replies
MStrickland
Member
August 11, 2021
I would say Facebook and Instagram. They both better suit our demographic, in addition to providing access to information for everyone not directly i...read more
JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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130 upvotes
616 Replies
MStrickland
Member
August 11, 2021
Facebook, Instagram, Twitter, YouTube, Site Blog, and considering Tik Tok
Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
MStrickland
Member
August 10, 2021
An example of marketing automation would be signing up for email communication with an online store for the 10% discount on your first order. Followi...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
MStrickland
Member
August 10, 2021
Utilize A/B testing. Change one variable of the same email and see which version provides better results.
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
MStrickland
Member
August 10, 2021
I would say click through rate. A high click through rate indicates that the content you're providing is quality and will lead to continued engagemen...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
MStrickland
Member
August 10, 2021
Having orgainzation, basic structure, and a clear flow of thoughts and ideas is critical. Something that is chaotic and cluttered does not read easil...read more
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