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MWilson2
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Member since ‎Jul 12, 2021
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Marissa Wilson

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JorieMunroe on July 11, 2021
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
216 upvotes
537 Replies
Member
August 02, 2021
Consise copy with a strong CTA that is relevant to your audience's needs.
JorieMunroe on July 11, 2021
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
178 upvotes
740 Replies
Member
July 16, 2021
A good blog educates the reader on a particular topic and drives the user to the next step, it could be to purchase a product, try a service or conta...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
206 upvotes
1596 Replies
Member
July 16, 2021
Every 4-6 months seems like the sweet spot.
JorieMunroe on July 11, 2021
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
141 upvotes
534 Replies
Member
July 13, 2021
Setting your strategy, goals, target geographics and demographics upfront before jumping to tactics. We then organize our campaign tactics and calen...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
204 upvotes
802 Replies
Member
July 12, 2021
In my opinion these personas should be re-evaulated yearly for updates; larger changes should be informed by brand research, which in our business wi...read more
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