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carolinechang
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Member since ‎May 18, 2021
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Caroline Chang

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JorieMunroe on July 11, 2021
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
215 upvotes
535 Replies
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August 08, 2021
When the content of the landing page (images, copy, etc) don't match the purpose of the primary CTA.
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
201 upvotes
794 Replies
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August 08, 2021
We just started building our buyer personas and intend to audit and update *at least* twice a year. More if we end up building another product.
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