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Bobby Sorden

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Champion on Julho 11, 2021

In your opinion, what's a successful layout for a high-performing email?

High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. Leia mais

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Julho 19, 2021

Successful marketing email is clear, concise and to the point. The info is personalized, the CTA is above the fold and the copy is relevant to the re...Leia mais

Champion on Julho 11, 2021

What does email look like through the buyer's journey?

Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l Leia mais

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Julho 19, 2021

With our product, an email journey would be to educate the customer about our product and the benefits. Give the customers choices, and provide a gre...Leia mais

Champion on Julho 11, 2021

What contact information is important for your business to capture?

A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat Leia mais

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Julho 16, 2021

Our business collects makes and models of vehicles which is great for segmenting emails.

JorieMunroe on Julho 11, 2021

Which marketing metrics do you track and report on?

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance Leia mais

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Julho 16, 2021

We use marketing email comparison metrics to see which emails are performing better in CTR.

JorieMunroe on Julho 11, 2021

Examples of Lead Nurturing Workflows

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to Leia mais

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Julho 16, 2021

We use workflows to reengage our customers who entered our quote flow but didn't purchase a policy.

JorieMunroe on Julho 11, 2021

Components of an Optimized Email

In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau Leia mais

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Julho 15, 2021

We use personlization in our emails. I would also like to start sending interactive emails. (Kinectic) Custoemrs can hover over an image to get more ...Leia mais

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