How do you categorize communications sent to customers?
SOLVE
Hey guys, nice to meet you!
Pleasure, I'm Luisa and I work with Customer Marketing at Qulture.Rocks!
Giving a little context, as we grew, the number of touchpoints we have with customers also increased, this is because we started to launch more products, more platform updates, we started to produce events for our customers, in short, all this did with which we had to send a lot of communications to our customers.
In this way, we began to reflect that maybe we were bombarding our customers with so much information, and that this made customers give less value to the communications we send.
That's why I wanted to understand how you organize this flow of communication with customers in your company!
How do you organize the flow of communications you send to customers? Is there some sort of categorization for each type of communication? How is this categorization done?
I'm glad to see you putting yourself in the shoes of your customer, to make sure the balance is correct - otherwise, they will use the blunt instrument of "unsubscribe all"
For communications sent in marketing workflows, consider your Marketing>Email>Subscription Types So they can decide which types of communications they want to receive from you
If possible, align each marketing communication to a campaign, so that each communication remains focused on the goals of the campaign to add value
For sales communications sent by sales reps and in sales sequences Consider your Objects>Activities>Call & Meeting Types
This will help give your customer some control, and your reporting on what they are receiving from you.
I agree with Pete that email subscription types and custom call/meeting types are the way to go.
You could also come up with an automation that flags if a contact is getting more than X number of emails per day or week and use that to monitor and asses what is being sent.
I agree with Pete that email subscription types and custom call/meeting types are the way to go.
You could also come up with an automation that flags if a contact is getting more than X number of emails per day or week and use that to monitor and asses what is being sent.
I'm glad to see you putting yourself in the shoes of your customer, to make sure the balance is correct - otherwise, they will use the blunt instrument of "unsubscribe all"
For communications sent in marketing workflows, consider your Marketing>Email>Subscription Types So they can decide which types of communications they want to receive from you
If possible, align each marketing communication to a campaign, so that each communication remains focused on the goals of the campaign to add value
For sales communications sent by sales reps and in sales sequences Consider your Objects>Activities>Call & Meeting Types
This will help give your customer some control, and your reporting on what they are receiving from you.