Aug 23, 202010:46 AM - edited Aug 23, 202011:27 AM
Participant
Email Automation Incremental Lift
Hello Everyone,
I would like to create a system that will measure the revenue of my email automation operations among all other operations in the company.
In order to do that i'm plannig to create a control group (90%) and a test group (10%) and exclude the test group from all non marketial emails and then test the average MRR per user in each group and calculate MRR donation of emails.
For that matter I would love your advice on the following issues:
1. What is the best possible way to create homogenic groups with hubspot's workflows and list mechanics? my idea is to get each contact with creation date "known" to enter a workflow that will get him into his group according to his first email letter (closest to random i could think of)
2. For a cleaner and more reliable test, how would you suggest tending the test group? should I replace it each month? never?
3. How do you measure revenue of email automation in an orgnaization with self service and sales operations ?