What does this integration partner do? Oktopost is a social media management and employee advocacy platform for B2B companies that aims to build meaningful conversations with leads through highly-personalized marketing campaigns.
What does this integration enable? Oktopost helps you prioritize social media engagements to adapt your lead scoring model. For example, you can adjust a lead’s score based on the social media network they engage on and their type of engagement.
How might Sales use this integration? The more lead data you have, the more engaging content you can create and more value you can offer. By using Oktopost and the social engagement data in HubSpot, you can enroll leads in email nurturing flows focused on topics they’re interested in.
Who gets it: The integration is discounted for HubSpot customers.
Sign up information for Oktopost can be found here.
Oktopost is offering an introductory discount to HubSpot customers
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