Jul 11, 20217:26 AM - edited Aug 12, 20219:14 AM
Inbound Professor
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.
But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?
How often should you audit and update your buyer personas?
Buyer personas are never complete. You'll always get new insights from ever-evolving needs on the client-side, and ever-evolving solutions on the company side that spark a new understanding of needs at the client-side. Don't wait for the end-of-the-year cycle but update as soon as needed.
How often should you audit and update your buyer personas?
In my past roles, I have audited every six months based on communication data and updated yearly. Since moving to my new organization, we do not have personas, so that is a major project for me to head up, with support/buy-in from the team at large.
How often should you audit and update your buyer personas?
Hello,
We are learning that it is important to audit and update our buyer persona as our business and services evolve. Any change reflects on the prospective buyer, so we are constantly looking to how to engage our target audience, and who they are.
How often should you audit and update your buyer personas?
Auditing and updating Buyer Personas is a two-prong approach to me. One, it should be part of at least one of your overall MarTech and database hygiene and two, they should be reviewed and updated every time you have a significant change to your business (product rollout/rollback, services change, price increase/decrease, etc.).
How often should you audit and update your buyer personas?
We just updated our personas after 3 years; however, one key tip I would recommend is to invite a third party to collaborate with you, as we did. Objective opinions from other marketers really helped us make the familiar unfamiliar, and pick out new opportunities -- and an entirely new persona to boot.