Jul 11, 20218:16 AM - edited Aug 12, 20219:26 AM
Inbound Professor
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Below are a few examples of the types of CTAs you might use in marketing materials:
Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.
What are your favorite phrases to use when pointing to different products or content offers?
It really depends on the audience. If it's B2C, I feel I can be more creative and fun with things like "Join the Tribe." B2B clients seem to appreciate a more straightforward approach, such as "Get the Guide."
Understand Your Reader And Understand Your Audience
You really shouldn’t sit down to write copy unless you first intimately understand your reader. And you want to know things like:
What keeps them up at night?
What are their problems?
What do they really want but they’re not getting?
How you can help them?
Do some basic research on your prospects, on your ideal customers and the people who are going to be reading your copywriting. Understand them deeply before you sit down and write. Doing it this way can ensure that you hit all the hot buttons when you’re writing.
