Hi there, to CURRENT MERGING OPTION IS LIMITED > arrow option only allows to merge merge deals/contacts/company, one must try to first select the primary deal/contacts/company, and then search/find the other company. ADD OPTION TO MERGE OTHER WAY < request option to swap the merge direction, so that if we find a duplicate deal/contact/company, then from there we can merge into the primary. Makes more sense to give user the option, in real time to merge either way.
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