HubSpot page A/B tests currently rely on on-page form submissions to determine the winner but, in many cases, the page being optimsied does not have a form directly on it, or if it does the form is not the ultimate measure of success.
A/B tests are often conceived and run with intention of getting more visitors to take a speicfic action such as clicking a specific element, or navigating to a specific page. Currently these actions can not be reported on or set as the goal within a page A/B test, meaning you can't use the tool to identify a winner and have to build seperate reporting for these kinds of objectives. If we could specify a button, CTA click, subsequent page view, or even use something simialr to customer behaveoural events as the goal for AB and multivariate testing, it would make the tool much more powerful and versatile.
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